August, 2018

Informative Menu

The unsustainable production and consumption patterns in today’s society lead to ever-growing amount of waste, threatening economies, environment, and people’s health. 
The transition towards circular economy model can contribute to waste reduction through cutting consumption of resources, and optimizing the lifecycle of products through repair, reuse, upcycle, and recycle. 
Over the course of Urban Garbage Studio, a group of researchers and designers decided to focus on how can we get close to zero waste by changing consumption patterns? 
Based on the fact that cafes and restaurants are amongst the main players in daily waste production, since food waste fills 60% of the bin of a cafe or restaurant, with paper and cardboard occupying another 18% [01], the studio team approached a popular chain cafe in Tehran, Sam Cafe, to shape a pilot project.
As an outcome of collaboration between Urban Garbage Studio and Sam Cafe, it was aimed to transform the consumption patterns of the customers through the  transforming the cafe’s menu into an informative menu. So all the measures of virtual water and calories of each ingredient of each item were calculated so that the customers were offered by more environmentally-sensitive factors related to unseen aspects of food production, other than just what is their favorite food. The project called “Informative Menu” and will go online on samcafe.ir.

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Project Partner and Financial Sponsor : Sam Cafe
Advisors : Raha Ashrafi . Tarlan Khoylou . Mahdi Najafi
Research & Design Team : Sheyda Marahemi . Razieh Tabatabayi . Fatemeh Nejati . Zahra Arman
Special Thanks to : Hossein Madani . Mirhessam Khaleghi
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